The Art of Noticing . The way light transforms a space, the way fabric carries movement, how colour sets a mood before words even arrive. A well-placed object. A clean line. A sudden curve. It’s all storytelling through form, texture, silence, and shape. Beauty lives in the details. And those who notice feel it everywhere.
Shop New Silk
Shop the Cuba Collection
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Cuba Silk Kaftan
Regular price £295.00 GBPRegular priceUnit price / per -
Sold out
Moroccan Short Silk Kaftan
Regular price £275.00 GBPRegular priceUnit price / perSold out -
Cuba Silk Robe
Regular price £325.00 GBPRegular priceUnit price / per -
Checkers Silk Dress
Regular price £275.00 GBPRegular priceUnit price / per

A kaftan lets you move. It lets you breathe. It lets you dance. And it doesn’t care what size you are. It just wants you to feel fabulous.
The kaftan is political. It’s powerful. It’s playful. It’s the opposite of basic.
A kaftan says: I’m here. I’m bold. I’m comfortable. Try and stop me.
Of course, I’m biased. I built Holland Street around the kaftan. But I did it because I believe in what it stands for. It’s not just a garment—it’s a mindset.
So whether you’re poolside with a glass of rosé, or dancing under the stars, or just want to feel like your best self on a Tuesday afternoon— throw on a kaftan.
It’s not a cover-up. It’s a statement.
Lx
Journal
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On Scent, Fabric, and Feeling.
"What Vyrao does with scent, we do with cloth. Both brands believe in sensory connection as a pathway to wellbeing—where fragrance and fabric become tools for emotional healing, ritual, and...
On Scent, Fabric, and Feeling.
"What Vyrao does with scent, we do with cloth. Both brands believe in sensory connection as a pathway to wellbeing—where fragrance and fabric become tools for emotional healing, ritual, and...
Holland Street: the world is beautiful.
Get early access to exclusive collection previews, special offers, fresh inspiration, and behind-the-scenes stories from the studio. No inbox overload—newsletters sent every one or two months.
20% off your first order with code NEW20
Shop Sakura
Shop the silk Sakura Collection
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Sakura Bloom Short Kaftan
Regular price £275.00 GBPRegular priceUnit price / per -
Sold out
Sakura Bloom Long Silk Kaftan
Regular price £325.00 GBPRegular priceUnit price / perSold out -
Crush Silk Robe
Regular price £325.00 GBPRegular priceUnit price / per
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1.
'Our Story' Holland Street, with my baby sister, mother and maternal grandparents. In 1990, we moved into a house on Holland Street in Cambridge — a home overflowing with pattern...
1.
'Our Story' Holland Street, with my baby sister, mother and maternal grandparents. In 1990, we moved into a house on Holland Street in Cambridge — a home overflowing with pattern...
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2.
Florals and nature, but with innovation, modernity, and forward-thinking practices, have a huge part in the aesthetic — and you can see why.Holland Street symbolises home, happiness, pattern, and a...
2.
Florals and nature, but with innovation, modernity, and forward-thinking practices, have a huge part in the aesthetic — and you can see why.Holland Street symbolises home, happiness, pattern, and a...
The Finer Details
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Hand-Drawn Prints
At Holland Street, every print begins with a hand-drawn sketch—crafted in-house with care and creativity. The process blends meticulous precision with moments of spontaneity, resulting in designs that are rich in character, utterly distinctive, and beautifully artisanal.
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Collection Stories
"Lauren is a fashion and textile designer who knows how to tell a love story without being overly nostalgic, twee, or ultra-feminine. She works in a bold yet ethereal way, with a bohemian angle and an essential dash of sexiness."
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Design Processes
Our design process is unique to Lauren, a carefully curated and developed set of stages to produce each range, from research to detailed drawing, to composition and colouration. See our social media for more images.
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Engineered Composition
Each motif is carefully collaged onto the body and then thoughtfully engineered into harmonious compositions-ensuring a flawless, sculptural finish once the garment is constructed.
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Silk and Linen
Every Holland Street piece is crafted exclusively from 100% natural materials—luxurious silk and linen. Handmade in small batches in London, each product reflects our commitment to quality, sustainability, and artisanal craftsmanship.
What do our customers say about us?
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The parcel arrived on time as promised, and what a beauty.
The kaftan really is gorgeous and looks lovely with my golden hair. My stepdaughter is going to Bali next month and says the Pink Camellia item is perfect for there. So you have made two people very happy. Thank you very much and best wishes to you and your contacts for a very successful future.
Pamela, Henley on Thames
⭐️⭐️⭐️⭐️⭐️
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I've bought three of your kaftans and I LOVE them!
Beautiful vibrant fabrics in versatile, elegant styles that can be dressed up or down. And the customer service is personalized and fabulous!
Christine, USA
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I was recently given a beautiful Holland Street dressing robe and it's the most wonderful garment I have ever owned!
It feels soft and luxurious, is very lovingly made in an original printed silk fabric. What an original and special treat of a present! I love it! ❤️
Jane, UK
Press
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Keeping Up with the Kaftans!
To kaftan is now a verb. It means to float through summer with ease and elegance, to wear memory and mood in silk and linen. The kaftan isn’t just a...
Keeping Up with the Kaftans!
To kaftan is now a verb. It means to float through summer with ease and elegance, to wear memory and mood in silk and linen. The kaftan isn’t just a...
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Inspiration images for September. ⭐️
Chioma Nnadi’s September Moodboard: Fashion Month, Fendi Baguettes & Timeless Design. By Holland Street. “The ‘back to school’ thrill that September brings has never quite faded for me—it crescendos during...
Inspiration images for September. ⭐️
Chioma Nnadi’s September Moodboard: Fashion Month, Fendi Baguettes & Timeless Design. By Holland Street. “The ‘back to school’ thrill that September brings has never quite faded for me—it crescendos during...