Design as Emotion

How do you want to feel?

Design is deeply personal and subjective. What we choose to wear — and what we bring into our homes — shapes how we feel and how we move through the world. That’s why at Holland Street, I create garments and fabrics that connect with you on a personal level — pieces that elevate comfort, confidence and creativity.

Our moods are expressed through six emotional states in our colour palettes and material choices: Cocooned , Soulful, Daring, Empowered, Playful, Romantic, Hushed.

At Holland Street, empathy sits at the heart of every design decision. My approach is rooted in curiosity and the belief that we experience the world through our senses. Translating a client’s emotions, aspirations and essence into pattern is where each project begins.

My toolkit is built from trade experience, personal history and a lifelong love of textiles. Finding my voice has been a cathartic journey, especially watching ideas grow from nothing into something meaningful. I often ask myself: How will someone feel in a Holland Street piece? The goal is always the same — to help people feel comfortable, confident and seen.

Wellbeing is no longer a trend; it’s a philosophy reshaping design. When human needs come first, design becomes transformative. That is the future Holland Street believes in — and the future it continues to create.

Base your style on how you want to feel.