Step Inside: Our Story

You could say the spark of Holland Street began well before our founder Lauren was born, in Sherborne, Dorset, in the mid‑1980s, rooted in a landscape shaped by farming, nature and a family love story. Lauren’s mother ran a fabric shop called The Julian, set inside a historic sandstone building on Sherborne High Street. She travelled the countryside in her Morris Minor delivering handmade curtains and cushions, continuing a family tradition that began when Lauren’s grandparents owned a fabric shop in the 1960s.

The Julian flourished when Lauren’s mother introduced contemporary fabric books inspired by Liberty London and the expressive work of Collier Campbell. Sherborne embraced this bold use of colour, and the shop became a small but vibrant creative hub.

In 1985, the family moved to Cambridge, where Lauren was born. Their new home on Holland Street overflowed with pattern, textiles and imagination. Although The Julian had closed, its spirit lived on in every room — and that house would later inspire the name of the brand.

At age ten, Lauren returned to Dorset with her family, reconnecting with the countryside, heritage and creative roots that shaped her early years. Art and design became her natural language, leading her to study Textile Design at Loughborough University and later at the Royal College of Art, specialising in print. A lifelong admiration for Zandra Rhodes — a designer treasured in her family — became a defining influence, and years later Lauren worked in Rhodes’ Bermondsey studio as her print designer, gaining invaluable experience in both design and business.

Holland Street launched in 2014 at London Fashion Week with a collection of printed silk kaftans. Fenwick Bond Street and boutiques along the King’s Road quickly embraced the brand. Today, Holland Street has grown into furnishing fabrics and international projects, known for expressive, emotionally resonant design.

 

Holland Street, Cambridge 1990.

 

'Design is deeply personal. What we choose to wear — and what we bring into our homes — shapes how we feel and move through the world.

That’s why I create garments and fabrics that connect with you on a personal level, elevating comfort, confidence, and creativity.'

Read on.. Design as Emotion

 

Graduating from my MA at Royal College of Art in 2011.

 

Fenwick Department Store, proudly launching the first Spring Summer collection