''Kaftans and kimonos that capture the zeitgeist''
Holland Street’s luxury silk loungewear and beachwear is designed for the woman who would like to do less but achieve more with her time. Luxury consumers already have products in abundance, what they love about the Holland Street brand is the exclusivity and originality of the creative prints and the connection they receive through body and mind.
To ensure Holland Street communicates the vision of the brand we consistently connect to our business values; Creativity, Connection, Relaxation, and Love.
Holland Street are responding to the societal trend of how we are becoming immersed in lifestyles that are overly demanding on our mental and physical self. By accepting the stresses and strains life can bring, luxury lifestyle brand ‘Holland Street’ is offering the modern woman garments to connect with their inner selves. The reassurance that a soft and sensual silk garment can help associate the wearer to a calm mood and generate the desire to focus in on relaxation. This comforting thought is reflected in the positive emotive language communicated through the brand.
The luxury robes and kimonos are made in the finest silk by experienced seamstresses in Britain and we manufacture our products under the ‘Made in Britain’ marque as sign of quality, tradition and culture. The brand as well as being ethically minded is conscious of using a sustainable minimal waste manufacturing method. Holland Street wish to encourage breaking the habit of poor quality clothes, treating yourself to something to cherish and supporting longer life of products.
Our signature black and white branding and stripe can be seen on packaging, labels and website, chosen because of its classic and timeless association to elegance.
The Holland Street brand originates from Royal College of Art designer Lauren Barfoot, whose drawing style has a prominent aesthetic. Holland Street is currently launching a new floral print collection each season that combine engineered tailor-made geometric prints with hand drawn floral imagery.
Millicent Simon, The Financial Times
Luxury loungewear and beachwear brand Holland Street is the print pioneer turning classic floral kaftans and kimonos into modern British-made masterpieces, featuring bold hand-drawn designs on 100 per cent crepe de Chine silk. Founder Lauren Barfoot, a Royal College of Art graduate who previously worked for Zandra Rhodes, is passionate about the design technique she champions, banishing repetitive block prints and instead “hand drawing and engineering motifs to flow around the body”, she says. “Robes and kimonos are the perfect large canvas.” And due to the sumptuous excess of fabric, each robe can take on many variations, depending on how it is folded and tied by the wearer.
Barfoot’s first collection, The Camellia, juxtaposes angular, geometric shapes with classic British floral motifs in eye-popping colour combinations of black, white, purple and pink. The knee-length Lace Gardenia kimono is a bestseller. However, it is the long and flowing magenta and black Pink Camellia kaftan that is Barfoot’s personal favourite. “This print was one of my first for Holland Street – and definitely one of the most fun and vibrant,” she says. “I can’t wait to wear it to my cousin’s wedding in Brazil.” More recently, Barfoot has been inspired by the modernist Japanese graphic designer Ikko Tanaka to create the Ikko collection, its crisp, linear cutouts of roses, geraniums and peonies shown most effectively on the Azalea robe.
But Barfoot doesn’t plan to limit her striking print designs to robes; this year Holland Street is expanding its beachwear range in response to high demand from Dubai and Australia, and even developing a Holland Street Home range of cushions and furnishing fabrics.
Watch this online space..