The Story of 10 Holland Street


Named after the first house Lauren grew up in in central Cambridge, pattern designer Lauren Barfoot has designed fashion and interior fabrics for Alexander McQueen before becoming head of Print for Zandra Rhodes. Her time at the RCA hugely impacted her aesthetic and she been building her design business since graduation in 2011. 

‘My great passion for textiles actually stemmed from my love of pattern making and composition building. In the 80’s my mother and father rather romantically had a interior fabric shop in Sherborne, Dorset,  selling modern and of the time fabrics including Collier Campbell and Christian Fischbacher. They introduced me to the motifs of Rhodes, Celia Birtwell, Roaul Dufy and with that gave me an inner sense of self belief in the potential and vast opportunities for my creativity in the design industry

As time moves on, Lauren believes more and more in ‘style with a conscious’ and her company has strong sustainability and emotional values to associate with. Her choice of materials and production methods relate to minimising waste, environmentally more friendly processes and she believes in educating her community in making rapid changes to our interior and fashion decisions when it comes to consumerism. Our products are made to last and be loved. 

Previous special projects include: Ask Italian Restaurants, M&S, Thierry Mugler, Liberty, Fenwick Bond Street, London Fashion Week BFC. Lauren is a visiting tutor at Loughborough, Hertfordshire and Arts University Bournemouth.