Our Concept

I believe in thoughtful design. Inspired by Paul Poiret’s idea that “Dresses are like pictures, there is only one place where you can put a splash of colour; here or there is not good enough, it has to be precisely placed”, I carefully place every splash of colour and detail. My prints draw from many inspirations including Japanese graphic design, personal memories, and the landscapes of Dorset — each pattern telling a story.

My professional journey continued through formative roles at Alexander McQueen and Zandra Rhodes, where I refined my love for engineered textile prints. At Holland Street, every piece starts with hand‑drawn illustrations and is brought to life using digital print technology.

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