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Lauren's 20-year journey has been a tapestry of passion and commitment to the arts, beautifully woven with her deep affection for textile design.
How It All Started
Holland Street
Lauren grew up in Cambridge during the design-driven 90s, surrounded by bold patterns, striking textiles, and a cultural buzz that sparked endless curiosity and inspiration.
Named after Lauren’s childhood home, it’s where her awareness of creativity began, nurturing her love for design and textiles in a space filled with colour, imagination, and artistic energy.
Holland Street Studio is a celebration of Lauren’s roots, transforming her lifelong passion into a brand that merges creativity, individuality, and the transformative power of textiles.
Meet Lauren, Founder and Creative Director of Holland Street.
Here's my creative journey so far...
Summer 2006
The start of my journey in Textiles, I kicked things off at Loughborough University with a BA in Textile Design, graduating with a 1st Class degree in 2009.
Summer 2007
I got my first taste of the industry as an intern in the buying department at EAST. This opportunity came after a year of working as a sales advisor in-store while I was still a student.
Summer 2008
I stepped into the world of Alexander McQueen for an intensive 3-month internship. I specialised in fashion print and embroidery for the SS09 ‘Darwin’ collection. It was a whirlwind of creativity and teamwork!
May 2009
I was thrilled to be shortlisted to 3 for the British Textile Design Awards, ‘Young Textile Designer of the Year 2009’, in collaboration with Drapers Records, The Clothes Show London, and New Look. Presented by Louise Roe, presenter and influencer.
Summer 2009
I was selected as one of 9 Print students to study at the prestigious Royal College of Art, earning a Master’s in Printed Textile Design (2009–2011), This is where I fell in love with sustainable and traditional production methods.
Summer 2010:
I joined Holly Fulton Studio as an intern, working on digital placement prints and repeat patterns for her SS11 LFW collection.
April 2010:
I designed a winning print for Marks and Spencer’s Project 2020, creating a ‘Limited Collection’ garment. This work was showcased during London Fashion Week AW10 and even featured on ELLE.com.
March 2011
I won First Prize at The Textile Society MA Bursary Awards. I also became a finalist for the Thierry Mugler Collaborative Perfume Concept Project with IFF (International Flavours and Fragrances).
November 2011:
I worked on the Liberty of London Unique Fashion Fabrics Collection.
January 2012:
I was a Studio Assistant Intern and Fittings Model for Orla Kiely, contributing to her AW13 Collection.
2013–2016:
As Head of Print Design at Zandra Rhodes, I led the print design team, collaborated with clients, and worked on some fabulous designs.
The Start of Entrepreneur Life.
2013–2014
I enrolled in the School for Creative Start-Ups, a business course designed by Doug Richard (BBC Dragons’ Den). This course was a game-changer! I developed a full business plan, financial forecast, marketing strategies, and even made manufacturing connections, setting the stage for launching my brand in May 2014. Having my own business was a dream and I wanted to make it a reality. The offices were at the historic Somerset House, London.
May 2014:
My big leap! I launched Holland Street Studio, where we design dreamy silk robes, kaftans, and kimonos—perfect for lounging or holiday vibes. Our exclusive debut collection Showcased at at Fenwick of Bond Street. What a moment!
September 2013
Launched my brand at London Fashion Week at Somerset House.
Summer 2014
Selfridges Launch Pop-UP Event
2014-onwards
Stocked in Fenwick Bond Street, Dolci Follie, Westbourne Grove- Notting Hill.
WHO'S WEARING hOLLAND STREET?
Celebrity clients include; January Jones, Miss Bequiri, The Style Memo. 20K likes+
PRESS
Featured in Financial Times, BBC Culture, Living Etc magazine, Daily Mail, Absolutely Magazine, Elle Magazine, Selvedge and more.
2020+
Sales increase in US and Europe though stockists and online.
Award Season
WGSN X Avery Dennison
WGSN Futures Award
Family Life
Motherhood
I feel truly grateful and honoured to be a mum to two wonderful boys. Becoming a mother has always been central to my dream of shaping a life where I could work for myself while balancing family. This journey has not only enriched my life but also added depth and purpose to my business, which has grown to become more value-driven and meaningful.
Now that my boys are happily settled at school, I found myself refocusing on my passions—design and business. These areas are steadily taking a more prominent role in my life, interweaving seamlessly with the vibrant tapestry of motherhood and all it brings.
Glabal Ecommerce
Farfetch
Sell out collections on Farfetch.com
Redesigned and Refreshed
New Look, New Values for a Changing World
Our brand redefines fashion with purpose, blending timeless style and sustainability. Through ethical production and innovative design, we empower individuality, confidence, and self-expression. Embracing bold ideas and meaningful values, we create a thoughtful, forward-thinking approach to fashion—shaping a more inclusive and sustainable future for a changing world.
Women Founded.
Bringing Confidence to Women around the world
A value-led brand is about women, creativity and inspiring people through clothes.
2025
The Future
New brand-look launch for 2025.
New product range for SS25
Why do we do it?
1
My value-led brand is rooted in empowering women, celebrating creativity, and inspiring self-expression through clothing.
2
It's about creating pieces that effortlessly blend comfort with individuality, enabling women to feel confident and truly themselves every day.
3
Our signature kaftan tops are designed with modern living in mind—they're easy to throw on over your favourite Sweaty Betty leggings or a pair of uber-comfortable jeans.
4
Perfect for school runs, coffee dates, festivals, or a dinner out with friends or loved ones, these tops embody the idea of feeling relaxed while expressing your unique style.
5
I believe that when you feel like yourself in what you wear—comfortable, stylish, and inspired—you radiate confidence and joy.
Caption
6
Individuality, creativity, and simplicity are powerful keys to happiness.
