Business of Fashion: How Fashion Lost Its Meaning.

Business of Fashion has recently released an article sighting that,

'Fashion has entered a state of pure postmodernism where anything goes and nothing means anything anymore, argues Eugene Rabkin.'

At Holland Street London we believe that we produce beautiful, classic and well-made silk items. Each print is designed with a unique concept, has been edited, sampled and produced in variety of colourways before the piece is completed and sent for production. We find value in this process and pride the brand on its four business values; Creativity, Connection, Relaxation and Love. 

Creativity being at the forefront of what we do. Within our business community we are keen to document the journey and we try and keep you up to date with the process.  Click on PRINT on our website menu to read about each collection inspiration. Join our mailing list on our front page for more regular details. 

Here are some more segments for the BOF articles with throughout provoking comments about how the high street industry has lost its imagination and creativity. 

'We have entered a state of pure postmodernism, where anything goes and nothing means anything anymore.

Fashion once had its old masters in Coco Chanel and Christian Dior, its impressionists in Yves Saint Laurent and Cristobal Balenciaga, and a long stretch of its own modernist avant-garde starting with Vivienne Westwood and continuing through Jean-Paul Gaultier and Thierry Mugler to Rei KawakuboYohji Yamamoto and the Antwerp Six.

It has its own pop art in Versace and Moschino, minimalists in Jil Sander and Helmut Lang, deconstructionists in Martin Margiela and Rick Owens, and provocateurs in Alexander McQueen and John Galliano.

But what united all of the above is that they were fashion designers, meaning they had aesthetic direction and worked to convey a theme or tell a story.

The signs that we are in a postmodernist era of fashion — where fashion has become unmoored and lost its original meaning — are everywhere: the rise of streetwear, a tsunami of product collaborations, normcore, dad sneakers, the ugly-made-pretty aesthetic, the erasure of concern for the quality of both materials and construction.  The democratisation of fashion is a myth: the masses still buy what they are told. But they are no longer necessarily marching to the beat of the same drum, the same trends.

What are your thoughts on the fashion industry as a whole? Have you noticed a lack of originality and flair when browsing online or in store? 

Send us your comments and give us feedback on how we can create a more exciting, innovative brand, with individuality and flare in a bland and 'samey' design industry.




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