From London to Lens: Holland Street’s Kaftans and Kimonos Through Tom Fraud’s Eye
Tom Fraud is the creative pseudonym of British photographer Nicholas Hardy, known for his cinematic style and recent appearances on Netflix’s Selling Sunset. His work celebrates individuality, freedom, and emotional storytelling—making him a perfect collaborator for Holland Street’s empowering fashion vision.
We had the pleasure of shooting our Aurelia silk robe with the innovative fashion photographer Tom Fraud, whose moody and atmospheric style brought a powerful new dimension to our collection. Known for his ability to capture timeless beauty with a twist, Tom originally set out to represent the dreamers and believers—those who follow their heart, instincts, and desires. This ethos resonates deeply with our brand, which celebrates self-expression through luxury printed silk kaftans, kimonos, and robes.
Tom Fraud is more than a photographer—he’s a storyteller. His work has appeared in leading fashion publications and campaigns, and he’s also gained attention as the fiancé of Selling Sunset star Vanessa Villela, appearing in Season 5 of the hit Netflix series. Under his creative alias, Tom has built a reputation for crafting emotionally charged visuals that empower his subjects and captivate audiences.
The shoot with Holland Street was no exception. The Aurelia robe, with its rich floral print and flowing silk silhouette, was captured in a way that highlighted both its elegance and strength. We’re proud to have a growing catalogue of imagery that reflects the diversity of our audience—featuring women of all ages, backgrounds, and personalities.
Explore more of Tom’s work at tomfraud.com, and discover how Holland Street continues to collaborate with artists who share our passion for beauty, craftsmanship, and storytelling.
