‘Florals? For Spring? .. Groundbreaking! ‘
Amanda Priestly’s infamous quote from cult fashion film Devil Wears Prada always makes be giggle but at the same time I feel a sense of awkward guilt. I love flowers and I’ve been designing floral prints since the very beginning of my creative career.
I tell my degree students when they base a collection of flowers that it is a great theme but how do you make it innovative and your own and this is something I try to consider deeply when I’m creating work.
I was flicking through Business of Fashion and was delighted to read more about this secular trend.
‘Printed dresses may not be groundbreaking, but they are a moneymaker. Here's how labels have really capitalised on the category.’
I’ve put together some images of recent floral prints from groundbreaking designers that I love.
Slide4. Johanna Ortiz
Slide5. January Jones in our Tanaka Robe