Day 21. Spring Florals?!

‘Florals? For Spring? .. Groundbreaking! ‘

Amanda Priestly’s infamous quote from cult fashion film Devil Wears Prada always makes be giggle but at the same time I feel a sense of awkward guilt. I love flowers and I’ve been designing floral prints since the very beginning of my creative career.

I tell my degree students when they base a collection of flowers that it is a great theme but how do you make it innovative and your own and this is something I try to consider deeply when I’m creating work.

I was flicking through Business of Fashion and was delighted to read more about this secular trend.

‘Printed dresses may not be groundbreaking, but they are a moneymaker. Here's how labels have really capitalised on the category.’

Read more https://www.businessoffashion.com/articles/intelligence/why-floral-dresses-are-the-trend-that-just-wont-end?utm_source=facebook&utm_medium=socia

I’ve put together some images of recent floral prints from groundbreaking designers that I love.

Slide1. Erdem

Slide2. Erdem

Slide3. Erdem

Slide4. Johanna Ortiz
https://www.vogue.com/fashion-shows/spring-2020-ready-to-wear/johanna-ortiz

Slide5. January Jones in our Tanaka Robe

https://hollandstreet.co/collections/robes/products/tanaka-lily