By Simone Preuss.
In September, the fashion industry’s efforts in the areas of sustainability, resale and recycling continued. Brands and retailers have accepted the challenge to produce greener, more sustainable and resourceful products, campaigns and ways of operating. As far as cooperations are concerned, industry leaders and brands remain interested and join forces for innovative projects. FashionUnited found 32 sustainable initiatives, which were announced in the month of September alone.
Cooperations & Projects
Bestseller and Spinnova are going to work together in a joint development phase to investigate which commercial products in Bestseller’s range of brands such as Vero Moda, Vila and Selected would suit Spinnova’s sustainable fibre. Spinnova is now working towards commercial scale up with a number of brand owners, its fibre is made up of wood and waste without any harmful chemicals.
Clothing brand Kenzo, has partnered up with the World Wildlife Fund (WWF) until 2022, to double the number of tigers in the wild by 2020, which is the next Year of the Tiger in the Chinese zodiac calendar. Kenzo has created a capsule collection in homage to the tiger, which ranges from t-shirts, sweatshirts and sweatshirt dresses, all made from 100 percent organic cotton and is certified by the Global Organic Textile Standard (GOTS).
Gap Inc. is developing a new Preferred Fiber Toolkit - a resource to help the apparel industry achieve sustainability goals. Created in partnership with global nonprofit Textile Exchange, the new tool is designed for use by sourcing and design teams to inform companies on meeting their sustainability goals. The Toolkit will be publicly available to help create healthier communities while better protecting the planet.
Rent the Runway ThredUp has taken its goal of building a circular fashion economy to the next level, with a new partnership to sell pre-rented clothing. The secondhand retailer and Rent The Runway have announced a new partnership that will entail ThredUp selling retired items from the rental closet. Called “Revive by Rent The Runway,” the collaboration will “fight fashion waste and quadruple the lifespan of dresses,” according to a ThredUp blog post. Previously rented designer clothing and accessories will be exclusively available for purchase via ThredUp’s ecommerce site.
German sportswear retailer Adidas has launched a new vegan and 100 percent sustainable pair of sneakers, the Clean Classics. The collection includes the Superstar, Stan Smith, Continental 80 and Supercourt styles, all of which are remade for 2020 with Adidas’ new pledge of commitment to ending plastic waste. The design comes from the iconic white leather sports shoe, however, there is stylistic text on the shoe stating: this shoe alone will not save the planet. Pops of colour can be seen on the laces and the speckled effect on the sole which is caused by the composite nature.