Holland Street Enhances Digital Strategy

FOR IMMEDIATE RELEASE
June 2025

Holland Street Enhances Digital Strategy to Bring British Fashion Heritage to a Global Audience

LONDON, UK — Holland Street, the independent British fashion brand known for its timeless designs and commitment to everyday luxury, is making strategic investments in its digital presence to better serve its growing international customer base.

Established in 2014, Holland Street has steadily built a reputation for effortless style inspired by the landscapes and lifestyles of Cambridge, Dorset, and St Albans. As the brand continues to evolve, it is embracing a fresh, data-driven digital strategy to improve visibility, performance, and reach.

“We’re committed to preserving the personal touch of a boutique brand while scaling thoughtfully in the digital age,” said Lauren Barfoot, founder of Holland Street. “That means optimizing the way customers discover us and ensuring a seamless, inspiring experience across every channel.”

Targeted Growth Through Paid Advertising

To further expand its reach, Holland Street is launching a series of sponsored advertising campaigns across Google, Pinterest, TikTok, and Instagram. These campaigns will promote seasonal collections, blog content, and exclusive offers like its popular 20% off first order incentive.

• Google Shopping Ads will highlight key products with rich visuals and pricing

• Social ads will target fashion-forward audiences through lifestyle storytelling

• Retargeting will ensure that interested shoppers are gently re-engaged after browsing

About Holland Street
Founded in 2014, Holland Street is a UK-based independent fashion label creating effortless, affordable luxury for everyday living. With roots in Cambridge, Dorset, and St Albans, the brand is known for its unique blend of relaxed tailoring, heritage influence, luxury materials and a commitment to sustainability and thoughtful design.

Press Contact:
🌐 www.hollandstreet.co