Why do we stand behind Vogue’s new initiative?

For too long, women have lived with self-doubt and discrimination. It’s time to remind the world that fashion is for everyone. Jourdan Dunn, iconic catwalk star, captures it perfectly:

“My family used to joke, ‘Jourdan, you’re going to the corner shop, not a wedding!’ But I just loved dressing up—all day, every day. I always felt this deep need to look and feel good, no matter where I was going. The right outfit could shift everything. It could make me feel unstoppable.”

She went on to explain how fashion helped her find strength: “I remember two key moments when clothes really lifted me. A tailored suit or a beautiful silk dress—those pieces made me feel seen, like they were made for me. When something did fit perfectly, it was transformative. It felt like armour. And the moment I stepped onto the runway, I didn’t just feel stylish—I felt powerful, like I was finally owning my space.”

At Holland Street, British Vogue’s Fashion is for Everyone campaign speaks directly to our core values. It’s about far more than just what we wear. It’s about confidence. Identity. Visibility. And most importantly, possibility.

We believe fashion belongs to everyone. No matter your shape, background, or story—your presence matters. You don’t need to conform to be worthy. You already are.

Just by showing up as your authentic self, you’re making a statement: You are more than enough.

https://www.vogue.co.uk/article/vogue-values-fashion-is-for-everyone