What Our New Branding Says About Us
Holland Street has always meant something personal to me. It’s not just a brand name—it’s the name of my childhood home, a terraced row of houses in central Cambridge. That place formed the foundation of my creative life. It was filled with textiles and fabrics from my mother’s fabric business, and it’s no wonder I’ve been drawn to design, art, pattern, and fabric ever since.
When I began shaping the identity of Holland Street, I wanted the branding to reflect that origin story. The first coordinating design was a black and white stripe—very Kate Spade in spirit. But I didn’t stop there. I researched the branding of Claridge’s, who worked with Construct to create a modern take on a chevron pattern: black, white, and a vibrant turquoise blue. It was bold, elegant, and deeply British.
That inspired me to think about the visual language of British homes—the front doorstep, the tiled hallway, the invitation to enter. The black and white tile pattern felt like the perfect metaphor. It’s classic, exposed, and quietly iconic. It’s the kind of detail you see in London houses, and it’s what I wanted Holland Street to evoke: a sense of place, memory, and timeless design.
The black and white stays in our branding, but I’ve added tonal colours to give it zing and pizazz. You’ll see the pattern appear in our swing tags, boxes, and tissue paper. It even finds its way into the fabrics themselves. So if you spot a doorstop, a chessboard, or bathroom tiles in our content, maybe it’s a subconscious link—between the brand, the business, the place, and maybe even you.
This season, Holland Street launches printed silk kaftans, contemporary kimonos, and interior linens—all designed with this ethos in mind. Each piece carries a thread of my story, stitched into the fabric of something new.
