Throwing back to our first Holland Street stockist, Fenwick Bond Street.
We are constantly seeing depressing stories about the retail industry and the future for the high street seems unsettled. As a small brand we love seeing our products on display in shops, presented beautifully and as a shopper myself I love the whole shopping experience. In the age of e-commerce, defining the role of the store is as daunting as ever. But a brick-and-mortar experience is vital to brand building.
A store is still the most important touchpoint between consumer and product, and the right interaction could create a lifetime of loyalty. From Warby Parker’s digital-to-physical evolution to Neiman Marcus Group’s investments in customer service, in this article BoF examines the importance of the store — and how it complements the online experience.