Running a Creative Business with Purpose:

At Holland Street, we don’t just design clothing—we build a creative world rooted in purpose, emotion, and longevity. Inspired by timeless advice along the way, here’s how we run our studio:

Creative Environment Our studio is filled with books, textiles, sketches, and colour—spaces that spark curiosity and allow ideas to flow freely.

Notebook Mentality We believe inspiration can strike anywhere. From Dorset memories to Japanese graphic design, we capture ideas as they come and let them evolve into print.

Slow, Steady Growth Since 2014, we’ve grown gently and intentionally. Every kaftan is a reflection of care, not speed.

Collaboration & Confidence We value input from our team and collaborators, but we also know when to pause, rethink, and trust our instincts.

Stay Humble, Stay Focused We’re not chasing trends—we’re building continuity. Our goal is to make women feel like themselves in what they wear.

Running a creative business is a journey, and we’re proud to walk it with purpose.

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