Pattern Drenching: The Maximalist Trend Set to Define 2026–27
Next month we begin an exciting home project, and I’ve been deep in research on the interior trends predicted to dominate 2026 and 2027. One theme keeps appearing everywhere — pattern drenching — and several of the ideas here were brought to my attention by Katrina Burroughs in The Sunday Times Style Magazine.
This bold, curious approach to maximalism celebrates the extravagant layering of prints across wallpaper, textiles, upholstery and soft furnishings to create a richly saturated, joyfully patterned space. It’s a trend with deep roots: as old as William Morris, as familiar as Laura Ashley, whose Annecy wallpaper — a busy damask launched in 2016 — remains a favourite today.
Among the contemporary brands leading this revival, Divine Savages in Bath continue to delight with their deliciously eccentric designs. Their Love Birds recycled velvet (£110 per metre) is a standout for anyone craving unapologetic pattern.
Another icon of modern maximalism, House of Hackney, offers the spectacular Hollyhocks print by Kerry Simmons — a cult classic reimagined in organic velvet (£150 per metre) or wallpaper (£140 per roll).
But the brand capturing the spirit of pattern drenching with exceptional clarity — and the one we’re most excited about — is Holland Street.
Holland Street’s Park Life print in linen, especially in the Playful colourway, feels absolutely on‑trend for 2026–27. It’s exuberant without being overwhelming, nostalgic yet modern, and perfectly suited to the layered, expressive interiors that pattern drenching demands. Holland Street’s commitment to colour, craftsmanship and character makes the brand a natural leader in this new wave of maximalist design.
And there’s more to come. This year brings a series of spectacular new collections ideal for pattern drenching, including Sanderson’s second collaboration with the National Trust, launching later this month:
Cobnut Stripe embroidered fabric, £90 per metre Nectar Fields curtains, £84 per metre Barneby Stripe throws, £74 per metre Sabu Stripe cushions, £90 per metre Goldings Hops embroidered bolster, £80 per metre
These heritage‑inspired designs offer a softer, pastoral take on maximalism — perfect for layering with bolder prints like those from Holland Street.
Links
Holland Street
Divine Savages
House of Hackney
https://www.houseofhackney.com
William Morris (Morris & Co., part of Sanderson Design Group)
https://www.morrisandco.sandersondesigngroup.com
Sanderson (Sanderson Design Group)
https://www.sanderson.sandersondesigngroup.com