On Scent, Fabric, and Feeling.

At Holland Street, design has always been about emotion. I’ve long believed that clothing should do more than cover the body—it should comfort, empower, and connect us to ourselves. That’s why discovering Vyrao felt like meeting a kindred spirit. Their philosophy, rooted in emotional wellbeing and sensory experience, mirrors our own values in textile design.

Vyrao, founded by Yasmin Sewell, creates fragrances that are more than scent—they’re energetic tools for emotional health. Each “neuroscent” is crafted with intention, blending clean ingredients, crystals, and affirmations to evoke joy, clarity, and groundedness. From Herkimer diamonds in the bottles to the messages tucked inside, every detail is designed to spark soul health.

At Holland Street, we approach design through fabric. Jersey is our material of choice—soft, cocooning, and elegant. It speaks to the skin, to memory, to mood. Our garments are created to engage all five senses, offering a tactile experience that’s deeply personal and emotionally resonant.

What Vyrao does with scent, we do with cloth. We both believe in sensory connection as a pathway to wellbeing. Their fragrances are born from emotion; our garments are shaped by it. We reject superficial luxury in favour of care, attention, and human-centred design. Vyrao uses crystals and affirmations; we explore rituals, relaxation, and emotional grounding through clothing.

Together, we represent a new wave of design thinking—where fashion and fragrance are not just aesthetic, but therapeutic. A Vyrao scent paired with a Holland Street kaftan becomes more than a look. It becomes a ritual, a moment of self-connection, a way to feel held.

This is the kind of collaboration I dream of—where two brands speak the same emotional language, and where design becomes a tool for healing, softness, and joy.

Vyrao is stocked in Liberty , SpaceNK and  Selfridges.