Kaftan Style Guide: History, Designers & How to Wear It Today

The Timeless Allure of the Kaftan

 Originating from Ancient Mesopotamia, the kaftan—whose name stems from Persian roots—has traversed centuries and cultures. Once reserved for Ottoman sultans and dignitaries, this long, narrow robe with flowing sleeves is celebrated across the Middle East, North Africa, and West Africa for its breathability and elegance. Often confused with similar garments like the abaya or djellaba, the kaftan remains distinct in silhouette and style.

In the West, it captured attention during the 19th-century Orientalist wave, later embraced by designers like Dior and Balenciaga in the 1960s. By the 1970s, its relaxed yet glamorous shape became a staple—from Halston’s minimal designs to the Hippie trail’s traditional imports. It transitioned into resort wear, prized for its lightweight comfort and exotic appeal.

Today, brands like Holland Street have elevated the kaftan’s status with exquisite printed silk versions, blending luxury, modern artistry, and effortless elegance. Designers like Naeem Khan, Elie Saab, and Matthew Williamson continue to reimagine its silhouette with opulent embellishments and bohemian flair. Whether sleek or embroidered, the kaftan invites reinterpretation while preserving its timeless charm—a bold statement piece worn for comfort, beauty, and mystique.