Isolation Diary Day 8. How to decorate with gingham
Reinventing Gingham: From Classic Checks to Contemporary Design
What is Gingham?
Gingham is a lightweight, plain‑woven cotton cloth, typically checked in white and a bold colour. Think of the timeless charm of gingham curtains — instantly recognisable, nostalgic, and versatile.
Rethinking Tradition at 10 Holland Street
At 10 Holland Street, we are motivated by innovation and the joy of pushing design concepts to the next level. When I began reflecting on gingham, I realised how often it was seen as stereotypical, even chintzy — a quaint fabric reserved for traditional homes. Yet, despite its reputation, gingham has always been something I’ve loved. It’s classic, fresh, and modern in its own special way.
For me, gingham is the perfect coordinate. It pairs effortlessly with almost anything, making it a foundation for both bold and subtle interiors.
Designing a “New” Gingham
I set out to reimagine gingham in a way that felt contemporary and textural. Using crumpled gingham as a starting point, I experimented with mark‑making techniques in fine Posca pens on tracing paper to create depth, tone, and shade.
The process was hands‑on and experimental:
-
I created a template using creased gingham material.
-
I photocopied the wavy fabric to capture its irregular texture.
-
I traced the pattern in pen, hand‑drawing each detail.
-
Finally, I developed a repeating block pattern, which I digitalised and coloured.
The result? A wavy, textural, “wobbly” gingham that feels alive, dynamic, and distinctly modern.
Shop Our Gingham Coordinates
You can explore our gingham coordinates on the shop page, available in both cotton and natural linen. This versatile print even backs our cushions, adding subtle character to interiors.
Beyond Fabric: Gingham in Furniture
We’ve also designed a concept for a pitch with Habitat, featuring gingham furniture made from recycled plastic alongside our cushion series. It’s an exciting opportunity to bring gingham into new contexts and prove its adaptability across design disciplines.
How to Decorate with Gingham (House and Garden Magazine)
Inspiration from Fashion and Interiors
To celebrate all things gingham, we’ve gathered inspiration from AW20 fashion collections and interior research. These references show how gingham continues to evolve — from runway looks to living rooms — sparking fresh ideas for how to incorporate it into your own home.
Final Thoughts
Gingham is more than a nostalgic check. At Holland Street, we see it as a canvas for innovation, a coordinate that balances tradition with modernity. Whether in cushions, curtains, or even furniture, gingham has the power to tell new stories while honouring its timeless roots.
What do you think? How would you bring gingham into your home? Share your ideas — we’d love to hear them.