In The Times Style Guide to Kaftans and Wearing Colour with Confidence
Holland Street was born from a life steeped in textiles, pattern, and the quiet magic of British design heritage. Its name comes from a childhood home in Cambridge — a terraced house filled with fabrics from a family‑run textile business, where creativity lived in every corner. That home became the foundation of a lifelong love of design, shaping an eye for pattern, colour, and the emotional power of cloth.
But the story stretches back even further. Generations of bold textile choices, fabric shops, and fearless kaftans worn by the women in the family created a lineage of craft and individuality. From Dorset to Cambridge, textiles were woven into the family’s DNA — a heritage that now lives on in every Holland Street piece.
When the brand identity was first imagined, it drew inspiration from the visual language of British homes: the tiled doorstep, the chevron hallway, the quiet invitation to enter. Early branding explored black‑and‑white stripes and evolved through research into iconic British design, including the modern chevron patterns of Claridge’s. These influences helped shape a visual world that feels both contemporary and deeply rooted in place.
Today, Holland Street continues that legacy through expressive prints, mindful craftsmanship, and small‑batch production. Each piece is designed to blend comfort, artistry, and emotional resonance — garments and textiles that feel personal, intentional, and connected to the heart. Holland Street brings confidence, comfort and love into everything it creates, encouraging wearers to embrace colour with ease and to live beautifully, both in what they wear and in the spaces they inhabit.
