WGSN Futures Press Release. Holland Street's Big Night.

Holland Street, London’s luxury designer brand of printed silk kaftans, kimonos, and robes, is proud to be part of the conversation at the WGSN Futures Awards—a ceremony that recognises innovation and breakthrough talent on a truly global scale.

Launched at London Fashion Week in 2014, Holland Street has established itself as a leader in luxury leisurewear, targeting the international loungewear and resortwear markets. Each piece is handmade in Britain and delivered in an elegant branded envelope and silk drawstring bag, reflecting the brand’s commitment to craftsmanship and detail.

The WGSN Futures Awards, staged by the world’s leading trend authority, bring together over 400 industry and style leaders from more than 50 countries. Judged by an elite panel of international experts, the awards are the only ones in fashion and the creative industries with genuine global reach. The 2016 ceremony takes place on 26 May in London, in the stunning surroundings of Basement 1 in Bloomsbury.

Holland Street’s contemporary and colourful prints take inspiration from historical context, culture, and nature—particularly florals. Founder Lauren Barfoot, a graduate of the Royal College of Art, has been recognised with multiple prizes for her excellence in placement pattern and her innovative use of colour and material. Her engineered placement prints allow the true potential of digital print to shine, with preprinted collars, sleeves, belts, and hems that cannot be achieved with block repeat production. This innovation, supported by a team of seamstresses during busier times, ensures Holland Street can meet steady demand while maintaining artisanal quality.

Already stocked in leading UK boutiques such as Petits Bisous, Dolci Follie, Ayla Rose, Fenwick Bond Street, Grazia Shop, Trouva, and Polyvore, Holland Street has also been featured in The Financial Times HTSI, Yahoo Style, Selvedge Magazine, MailOnline, Absolutely Magazine, Living Etc, and London Fashion Week.

As Holland Street continues to grow, the brand remains dedicated to keeping customers inspired and informed through newsletters, blogs, and social media—sharing the journey of British-made luxury with a global audience.