Business News
Happy New Year! This is the first business diary account of 2018, and we’re excited to keep you up to date with brand development and plans for the year ahead.
We kicked off January with a solid week of sampling for the new collection. With 11 new prints, we began creating three sub‑ranges: Woven Dreams (loungewear), Modern Medina (beachwear/ready‑to‑wear), and Cuban Garden (beachwear). Previews and fittings are scheduled, leading us to the next stage of ordering larger production quantities. Customer reviews have been excellent across all ranges, and we look forward to showcasing them on our website in the coming weeks. With a photoshoot booked at the end of the month with the uber‑talented Hanna Hillier, we can’t wait to capture fresh, crisp shots that highlight the artistry of our prints and the luxury of silk.
Yesterday included a trip to The London Textile Fair at the Business Design Centre—a venue that holds special memories, as it was where I first showed my graduate collection in 2009 at New Designers. Since then, I’ve returned regularly for events including Stylist Live, New Designers 2017, and TLTF. This visit was focused on staying aware of changing markets and suppliers. We noticed a significant increase in Turkish factories at the show, and explored competitive pricing for materials while keeping an eye on new print trends for 2018.
One idea we’re considering this year is the use of silk jersey in dresses and kimonos. Sampling has shown our production process works similarly to crepe de chine, though silk jersey is more expensive and presents challenges with stretch printing. We’re seeking a trusted supplier willing to trial small quantities, as committing to 100+ meters for sampling is a big step.
After a busy afternoon, we detoured to the studio of wallpaper designer (and fellow RCA graduate) Kit Miles. His townhouse studio is the perfect setting for creating elaborate, delicate drawings that evolve into wallpapers and furnishing fabrics. Kit and I have been friends for over ten years, and I deeply respect the way he has carved his creative career. Wishing Kit every success in 2018!
Back in the studio today, we’re continuing sampling and production for Farfetch, replenishing stock after a brilliant few months of sales. Line sheets are being produced and sent to prospective buyers and clients. If you’re a wholesaler interested in working with us this year, please contact lauren@hollandstreet.co.
Stay tuned for the next installment of the Business Diaries next month.