The Collaborative Licensing Proposal (Page 2)


10 Holland Street present its fresh, new fun-filled print collection designed for interiors under our sister brand ‘Number 10’. We are seeking a collaborative partner to manufacture, market and sell products based on these new colourful, contemporary designs.

10 Holland Street has an established product portfolio of silk kimonos, kaftans and dresses using their engineered print and manufacturing process – see  They now introduce a range of uplifting, hand drawn interior designs to complement their ethos of comfort and well being.

The Opportunity

Holland Street is seeking a partner to license and commercialise their new interior print designs – Park Life, Vase of Flowers, Life’s a Picnic and Gingham

The Collection

Park Life creates a flowing assemblage of shapes and patterns inspired by family fun in the local park.  The naïve entwinning of the visual elements creates a relaxed montage which perfectly compliments the variety of moods in the three colourways”.

Vases of Flowers is a contemporary take on a damask design, delightfully playing with a double column composition. Fabulous flower heads illuminate the negative spaces and offer a witty decorative edge”.

Life’s a Picnic is as bold and fun as the cheeky birds flying overhead, this playful print of scattered fruit and picnic plates will delight any customers looking for a light-hearted design”.

“Soft Gingham has to be the perfect coordinate and gorgeous in its own right!.  Gentle cross hatch lines soften the edges of this perennially popular classic.”

The print collection is hand drawn and digitally formatted to allow for scaling and colour manipulation.  Each design has been created with a vertical repeat of 40 cms and horizontal of 68.5 cms which is displayed in a half-drop repeating pattern, the photoshop/jpeg files are the width of 142 cm. 

Take this opportunity to contact Lauren Barfoot on


Holland Street Design Ltd founder and design director, Lauren Barfoot, is a graduate of the Royal College of Art and has worked with Zandra Rhodes and the late Alexander McQueen.  Lauren has been awarded The Textile Society’s Textile Design and WGSN Award, and is committed to the world of print design by contributing to 10 Holland Street’s weekly blogs – The Conscious Club ‘where sustainability meets design’.  Lauren is a visiting lecturer at Loughborough, Bournemouth and Hertfordshire University Textile Departments.


Click here for The Creative Process Page 3