NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
Set up in 2008 to infuse new life into the fashion system, NJAL has provided a critical platform for over 22,000 designers to date and has become an indispensable tool for the industry. The NJAL platform helps designers to gain exposure in the fashion industry at no cost and finance their progression independently.
NJAL’s online shop has revolutionised fashion ecommerce, helping designers increase their earnings from wherever they are based in the world. Representing designers from more than 110 countries, NJAL reflects the modern face of fashion and supports thriving artists outside of the major fashion capitals. NJAL gives designers a platform where they can connect with a global audience and showcase their designs from anywhere in the world.