Holland Street at The Ignite Awards – A Silk Startup with Global Potential

Launched in January at The NEST 2016, the Ignite Awards, powered by Toucan and Time Inc. UK, and supported by The Royal College of Art and Mumsnet, are designed to spotlight the UK’s most promising creative entrepreneurs. This year’s ceremony, held on 14th June at the RCA in Battersea, will announce the winner from a dynamic shortlist of finalists—including the luxury silk label Holland Street.

Holland Street was selected as a finalist for The Ignite Awards—a program proudly sponsored by Time Inc. UK, in partnership with Toucan, The Royal College of Art, and Mumsnet.

Founded by Lauren Barfoot, a graduate of the Royal College of Art, Holland Street is redefining British loungewear and resortwear with its collection of printed silk kaftans, kimonos, and interior linens. Handmade in London using sustainable practices and couture-level craftsmanship, the brand has quickly gained recognition for its vibrant prints, elegant silhouettes, and thoughtful packaging—each piece arriving in a branded envelope and silk drawstring bag.

Holland Street’s inclusion in the Ignite Awards reflects its potential not just as a fashion label, but as a scalable, design-led business with international appeal. With roots in fine art and textile innovation, the brand is poised to expand into new markets, offering luxury that’s both wearable and meaningful.

Toucan, the digital platform behind the awards, is known for its commitment to empowering creative entrepreneurs. Through the Toucan Academy, members pitch ideas, access free learning resources, and connect with mentors, partners, and investors who share their passion for building bold, independent ventures.

As Holland Street prepares to take the stage at the RCA, it stands as a shining example of what happens when design, entrepreneurial spirit, and cultural storytelling converge. Whether you're an investor, mentor, or fashion enthusiast, this is one brand worth watching.