Keeping Up with the Kaftans!
Kaftan Culture 2025/26: The Rise of the Resortwear Goddess
Welcome to the kaftan renaissance. In 2025, the kaftan isn’t just a holiday staple—it’s a lifestyle, a mindset, a sartorial rebellion against tight waistbands and fast fashion. Inspired by icons like Zendaya, Florence Pugh, and yes, still JLo and Angelina, the modern kaftan is bold, expressive, and unapologetically glamorous.
Designers are leaning in hard. From Saint Laurent’s desert-toned drapes to Loewe’s sculptural silhouettes and Victoria Beckham’s minimalist takes, the kaftan has become the canvas for summer storytelling. Indie labels like Holland Street, Vita Kin, and Pippa Holt are infusing heritage, craftsmanship, and global flair into every stitch. Even Naomi Campbell’s lockdown ritual—lounging in Elizabeth Taylor’s vintage kaftans—has become aspirational.
But this isn’t just about fashion. It’s about freedom. To kaftan is to float through life with ease and elegance. It’s the Ibiza woman who throws on silk and heads to a goddess cave ceremony. It’s the Mykonos girl who mixes vintage with crystals and calls it spiritual chic. It’s the woman who packs light but lives large.
Kaftan Woman is back—and she’s evolved. She’s not just posting beach pics; she’s curating a mood. She’s hosting shamanic rituals, sipping mezcal in linen, and dancing barefoot under the moon. Her wardrobe is fluid, her energy magnetic. She doesn’t chase trends; she channels them.
The kaftan’s history is rich—woven through centuries of Iranian, Turkish, Indian, and Russian culture. But its Western fashion moment began in the Sixties, when Diana Vreeland declared it “for the beautiful people” and Yves Saint Laurent brought it to the Paris runway. Studio 54 made it disco. The Noughties made it paparazzi-proof. And now? It’s a symbol of soft power and personal liberation.
So whether you’re sashaying through Santorini or just wafting around your garden, embrace the kaftan. It’s not just a garment. It’s a state of mind. A manifesto. A movement. This summer, let your inner Kaftan Woman rise. She’s already packed—and she’s ready to float.
