Viola London. Holland Street's New Stockist.

Coming soon to Viola London.

Viola is the tiniest, prettiest, gem box of a boutique, tucked away on leafy Connaught Street, in the heart of Central London. Since opening its doors in 2009, the store has acquired a loyal following, drawn to the mix of independent ready to wear brands, carefully sourced unique pieces and friendly knowledgable service.

Sara Lauchlan opened Viola after a working career spent buying and selling in London’s finest boutiques, all the while moonlighting as an in-demand personal stylist. Inspired by her clients and the independent designers she worked with, she wanted to create a boutique that was accessible, cosy and intimate, selling a careful edit from all her favourite brands and providing wardrobe solution.