Radiant Earth: WGSN Colour of the Year 2028 and Why It Fits Holland Street’s Daring Palette
Radiant Earth has been announced as the Colour of the Year for 2028 by trend platform WGSN and its colour‑focused sister company Coloro. For Holland Street, the choice feels uncannily aligned with our own design language. Radiant Earth is a solid, grounding shade. It is a tone we have always been drawn to — bold, expressive, and full of life — and now it steps forward as a colour that captures the mood of the moment.
Radiant Earth is not new to Holland Street. This warm, grounded shade has lived in our catalogue for years, forming part of our Daring palette and appearing across our red and pink ranges. Its emotional warmth and earthy depth echo the values at the heart of our brand: colour as feeling, colour as grounding, colour as a way to live beautifully.
Interestingly, our collections have long carried names that echo this new direction. We have Radiant, we have Cocooned Earth, and we have always believed in the emotional power of colours that feel rooted, nurturing, and alive. Radiant Earth fits naturally into this world. It bridges our daring reds and pinks with our romantic, feminine palette, creating a shade that feels both strong and soft, both grounded and glowing.
Why Radiant Earth Was Chosen for 2028
According to WGSN, Radiant Earth reflects a new period defined by inspired resilience and flourishing. After years of global disruption, consumers are expected to shift from survival mode into a desire to thrive. This colour symbolises that pivot — a move toward enduring stability, warmth, and a renewed awareness of life. It offers reassurance without dullness, optimism without excess.
The tone itself is earthy and quietly radiant, a rustic neutral that mirrors the idea of an afterglow. WGSN suggests it pairs beautifully with natural materials such as ceramics, clay, and organic textiles, but it also has the versatility to bring warmth to sleek, machined surfaces. For us, Radiant Earth feels like a colour that holds emotion in its depth — a shade that invites touch, comfort, and connection.
As 2028 approaches, Radiant Earth becomes more than a trend. It becomes a continuation of what Holland Street has always believed in: colour as feeling, colour as grounding, colour as a way to live beautifully and bravely.
Radiant Earth in Wallpaper and Linen Fabrics
Montacute Linen (and wallpaper coming soon)
