Holland Street Diaries: Founder Lauren Barfoot's update on all things BUSINESS.
November 2017: In Holland Street’s business news today we had a fantastic insight into improving our PR by learning about writing a great press release from Serena Fokschaner. Serena is a fantastic PR specialist and Interior Journalist giving workshops and advice on raising the profile and gaining more customers through high profile editorial features. What we learnt today is how to write better press releases, how to target the right journalists and how to create a clear and concise overview of our current news.
The day in London was followed by a trip to Viola London, one of our beautiful stockists on Connaught Street, W2 2AY. Sara Lauchlan is the creative vision behind the London boutique stocking fabulous brands such as RAQUEL ALLEGRA, RUPERT SANDERSON, WILD PLANET CANDLES, ROCKINS and of course Holland Street. We were lucky to get some advice from Sara on her current personal preferences what she like to buy the store and find out what the market is doing in terms of trends the next spring summer.
We met her lovely assistants and enjoyed perusing the rails of gorgeous dresses, blouses, coats and jewellery.
We next hit Bond Street to visit Selfridges and their Body Studio (stocking lingerie, loungewear, activewear and beachwear). We saw gorgeous caftans from Lazul, Missoni and Camilla . The day was rounded off by popping into UBER cool ‘Matches Fashion’, then a coffee on Marylebone High Street where Christmas market stalls were being set up for the Christmas lights to be switched on.